Tuesday, July 30, 2019

DICK'S ALL THE WAY OUT OF HUNTING RETAILING

by Bob Walsh

Dick's Sporting Goods has taken itself fully out of the hunting retail business in 125 stores. Not only no weapons but no gear directly associated with hunting.

Last year it took these items out of ten stores that were underpreforming in that area. This move actually preceeded a modest bump in Q4 earnings. It is hard to say for sure that it CAUSED the bump.

As far as Dick's is concerned this means firearms, ammunition and clothing and accessories directly associated with hunting. They are seriously considering ashcanning their Field and Stream brand and closing their Field and Stream stores.

Dicks has also shut down its licensing arrangement with Reebok, which sent Adidas-Reebok stock downward.

It is still difficult to say if this political position is going to be a long-term plus or minus for the retailer.

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