Monday, February 22, 2010

CARNATION MILK

A little old lady from Wisconsin had worked in and around her family dairy farms since she was old enough to walk, with hours of hard work and little compensation.

In 1907, she read an advertisement offering $5,000 to anyone who could come up with the best slogan for Carnation Evaporated Milk. The producers wanted a rhyme beginning with "Carnation Milk is the best in the land."

She thought to herself, I know all about milk and dairy farms. I can do this! She sent in her entry, and several weeks later, a black limo pulled up in front of her house.

A man got out and said, "Carnation loved your entry so much, we are here to award you $2,000 even though we will not be able to use it!"

This was the little old lady’s $2,000 entry:

CARNATION MILK IS THE BEST IN THE LAND
HERE I SIT WITH A CAN IN MY HAND
NO TITS TO PULL, NO HAY TO HAUL
NO BUCKETS TO WASH, NO SHIT TO PITCH
YOU JUST POKE A HOLE IN THE SON-OF-A-BITCH

Carnation ditched the idea of a rhyme and came up with this slogan instead: CARNATION CONDENSED MILK, THE MILK FROM CONTENTED COWS.

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