One of my buddies just bought a new pick-up truck. Not a new-new truck, but a new used truck. His experience convinces me that he found the most hones used car dealership anywhere.
He walked into Carmax and told them he was looking for a nice Ford F-150. He told them he was not going to do any business with them unless they gave him $7,000 trade-in on his old truck. He found a clean, low-mileage F-150 that he wanted to buy. Guess what they gave him for his trade-in. You’ll find this hard to believe, but it’s true. They gave him $11,000. That’s right, $11,000.
After getting over the shock, he asked the salesman why they were giving him such a high trade-in. The salesman told him it was because the model he was trading-in is in hot demand.
What is so amazing here is that the salesman could easily have told my buddy that they would give him the $7,000 he wanted. That would have satisfied him and he would have been none the wiser. Instead they gave him $4,000 more than he asked for. There’s absolutely no way that you can beat that for honesty!
Three members of my family have gotten cars at Carmax. They enjoyed the no-pressure, hassle-free sales practices and have been very satisfied with their purchases.
I might point out that my buddy lucked out because he made a huge mistake. You never tell a new or used car salesman what you want for your trade-in until after they’ve made you their offer. In his case, the new truck could have cost him $4,000 more had Carmax not been so honest-to-goodness honest.
Let’s make no mistake about it – Carmax is in business to make money, not to give it away. I’m sure they made a handsome profit on the transaction with my buddy. Because of his mistake, they could have made even $4,000 more. To their credit, they chose not to do so.
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