Its reign is officially over! Bud Light falls outside top 10 favorite beers in the US following $20B Dylan Mulvaney marketing disaster, new survey finds
Daily Mail
July 8, 2023
In a new YouGov survey, which polled a sample size of 1,468, the public approval of Bud Light slumped and it fell out of the top ten, while the popularity of other rival beers surged.
The latest slump in popularity comes after a disaster move by brewer Anheuser-Busch in April that saw them pair with transgender influencer Dylan Mulvaney.Since then, Anheuser-Busch has tanked more than $27billion in market value and two of its top executives took a 'leave of absence.'
1 comment:
That one is going down in textbooks in classes in Marketing. Don't piss off your customers, that can bankrupt you.
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