Saturday, February 19, 2011

BRILLIANT MARKETING

José and Carlos are beggars. They beg in different areas of town. Carlos begs for the same amount of time as José, but collects only about $8.00 or $9.00 a day.

José brings home a suitcase full of ten-dollar bills every day. He drives a Mercedes, lives in a mortgage-free house, and has a lot of money to spend.

"Hey, amigo," Carlos says to José, "I work just as long and hard as you do, so how come you bring home a suitcase
full of ten dollar bills every day?

José says, "Look at your sign, what does it say?" Carlos reads his sign: "I have no work, a wife and six kids to support."

"What's wrong with that?" Carlos asks him.

"No wonder you only get $8.00 or $9.00 a day!" says José.

Carlos says, "All right, what is on your sign?"

José shows him his sign, which says: NEED ONLY $10 MORE TO GET BACK TO MEXICO

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