DON'T BE SUCKERED LIKE ME

I was one of the suckers who signed up with this outfit before I got wise. It cost me $240 for one year to cover both my wife and me. Two months before the year was up I notified them that I did not want to renew our membership. They acknowledged my request BUT RENEWED US ANYWAY. It was only after I notified them I would report them to the authorities if they billed my credit card again that they wen ahead and dropped us.

By LifeLock they must mean that they want to lock up your monthly fees for life.

THE COMPANY CLAIMING TO PREVENT ID THEFT SETTLES CLAIMS
By Richard Connelly

Houston Press
May 9, 2010

You've probably seen the LifeLock commercials on TV or heard them on the radio -- company CEO Todd Davis throws his Social Security number out there for everyone to write down. Do with it what you will, miscreants, because Davis has LifeLock protection!! You can't touch him!!

And, for $10 or $15 a month, you could get protected like that too.

Well, maybe. Today Texas Attorney General Greg Abbott, along with the Federal Trade Commissions and 34 other states, announced a settlement with LifeLock that kinda walks the company back from some of its claims. Not to mention the $11 million in restitution (And another $1 million to reimburse for the investigation's costs).

The joint investigation by the states and the FTC revealed that LifeLock unlawfully exaggerated its range of services and ability to prevent ID theft. LifeLock claimed its services were guaranteed to protect customers' personal information and prevent criminals from using that sensitive information to open accounts. Thus, customers were given the impression that identity thieves would be absolutely prevented from stealing LifeLock customers' identifying information.

State and federal authorities were also concerned about LifeLock marketing materials that improperly claimed that customers faced a heightened risk of ID theft - despite the fact that LifeLock had no basis for its claims.

The agreement says LifeLock will no longer claim it:

• Protects against all forms of ID theft;

• Eliminates the risk of ID theft;

• Constantly monitors activity on each of its customers' consumer reports;

• Always prompts a call from a potential creditor before a new credit account is opened in the customer's name.

LifeLock said it was "pleased" with the agreement, and that it settled to "quickly put this behind us."