by Bob Walsh
TOYS R US may be baking a come-back, after a fashion, prior to the Christmas season. You may be able to look forward to Geoffrey the Giraffe enticing your kiddies again.
Richard Berry, formerly the head of Toys R Us, is attempting a relaunch at probably six brick-and-mortar locations, with a significant internet presence, calling the operation Tru Kids Inc..
The new stores will be only about 10,000 square feet and will have a play area as well as a retail space. He is hoping to cut down substantially on initial costs by getting the suppliers to front the merchandise, essentially selling on consignment.
It will be a tough road. Amazon is going to offer a print toy catalog this year, and both Walmart and Target are offering a major holiday presence in the toy field.
The old chain had about 700 retail locations in the US and sold about $7 billion per year.
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