by Bob Walsh
Starting in 2023 it will be legal for college athletes to be paid for endorsements and for use of their likeness in merchandising. It will NOT be legal to actually pay them for sports participation, but you must admit the dividing line is very, very thin.
The NCAA was, and is, very much opposed to this practice as they see it as the beginning of the slippery slope.
I admit to mixed feelings. Colleges make a buttload of money off of college athletics. However, if we want to continue to sort-of pretend this is a bunch of college students participating in it for the sport I see an issue with it. Fortunately, I do not have a dog in the fight so my interest is purely academic.
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