By Bob Walsh
I lived in the greater S.F. Bay
Area for 25 years. KGO radio, which is 98 years old this year, was a
mainstay of broadcasting in the bay area. From 1978 to the end of 2008
they were numero uno in the market. They were a news-talk format
station. They did it very well. Then they lost their perch.
In
2011 they went away from the news-talk format and went to straight all
news. Trouble is KCBS had that spot sewed up. I listed to KCBS when I
am going into the bay area because they do the best and most frequent
traffic reports. That flopped. Then they went to nationally syndicated
talk shows that did not fit well into the Bay Area demographic. That
flopped. They then tried to move back into locally based good quality
talk-news shows. They had lost their audience and could not get any
traction.
They stopped
basic programming and are now THE SPREAD at AM 810. They are
essentially pimping the sports betting industry, presumably in the hope
that one or both of the ballot initiatives that will permit widespread
sports betting in CA will go forward.
Adapt or die. It is, however, still a damn shame.
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