Wednesday, August 17, 2022

NICHE MARKETING

 By Bob Walsh

 

Image: Thousands Evacuated Near Oroville Dam As Spillway Threatens To Fail                                                             City of Oroville

North Star is a PR firm that specializes in rebranding cities.  They just got a gig working for the city of Oroville.  So far they have come up with WE ARE A LOT MORE FUN THAN BAKERSFIELD.  Really.  It is a work in progress. 

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